• FYTE

Marketing Director Permanent - Shanghai

Job details

  • City : Shanghai
  • Function : Marketing
  • Sector : Consumer Goods
  • Reference : 28992

Job description

Title: Marketing Director, China


Location: Shanghai, China


Reporting to: VP – China/SEA and VP, Global Strategic Marketing



ESSENTIAL DUTIES AND RESPONSIBILITIES



Performs the following duties in alignment with enterprise wide commercial excellence processes and procedures to develop a growth engine for China




  • Act as the Marketing team lead in addressing all aspects of marketing and in alignment with the Enterprise marketing

  • Build a customer-centric culture through research and gathering of customer insights and integration of customer insights into strategy and decision making.

  • Build specific customer-driven growth strategies that include connections to industry and customer’s needs, and also include product strategies, go to market strategies and

  • Implement a cohesive marketing strategy across priority markets and sales channels.

  • Build a world-class marketing team to support growth priorities of China. This will include playing a role in the evaluation of marketing talent across the

  • Lead the effective development of new products with the Product Management, Engineering and Sales Leadership teams to address industry needs and profitable

  • Assume a leadership role in building the brand with end users and in alignment with the global brand strategy - to include targeting, strategy, positioning and activation.

  • Enable sales success through effective marketing and communications – support of trade shows, collateral, pricing, new channel programs,

  • Implement new product introduction strategies and processes, incorporating the best combination of cost effectiveness and innovation in alignment with commercial excellence

  • Utilize all types of emerging technologies in order to gather critical market information and feedback, including CRM, social networking, blogs, and digital marketing tools,

  • Understand and proactively develop marketing strategies for Digital platforms and e-commerce in China

  • Review, develop and validate optimum go to market strategies at the SBU level to ensure customer expectations are met including direct, indirect and e-channels of buying and

  • Ensure dissemination of best practices in channel, vertical market, and brand management across the enterprise

  • Serve as a key participant in charting and implementing the link between the business units strategic marketing, and enterprise approach

  • In concert with other senior leaders, act as a catalyst for the change necessary to realize the growth objectives of the company


COMPETENCIES


Leadership




  • Builds a sense of shared purpose and vision to focus marketing and branding efforts across all products and

  • Develop strong relationships across the business and is a catalyst for the development of cross-functional teams

  • Provides matrixed direction to and management for brand management resources across to ensure functional alignment and high

  • Influences without authority to ensure alignment of marketing strategies within China.



Analytical/Decision Making Skills




  • Holds a passion for customer insights and critically analyzes complex market and customer data and reaches fact-based conclusions about company market strategies and brand

  • Creates comprehensive strategies for branding that align with overall business strategy to drive growth.

  • Quickly grasps strategic concepts and detailed, complex market and customer information and assimilates them into coherent solutions and



PREFERRED QUALIFICATIONS & EXPERIENCE




  • Bachelor’s degree (B.A., B.S.) in Business or equivalent in Marketing, MBA or master's level education

  • 12+ years of professional experience in one or more of the following areas: Commercial Excellence, Marketing management and/or Sales management. 3+ years of experience in Online marketing & e-commerce tools. Experience within B2C companies, consumer durables, appliance industry

  • Senior leadership experience in marketing and/or sales management with a thorough knowledge of marketing principles, product or service management, sales and business development, along with a demonstrated track record of success and


if you are interested in this position, please feel free to contact with: ivana.fang@fytecn.com

Desired profile